Fiat Chrysler Sponsored Project

Redefine a new Stellantis brand that reflects on the learnings from 2020, promoting Stellantis as a steward of global social and economic sustainability.

Team Members
Mehul Malhotra, Devin Parham, Shenhong Zheng, Mo Wang
My Key Contributions
Deep Research and Discovery, Ideation of the Model E Vehicle and Stellantis Ecosystems, 3D World Building, Complete composition and creation of final video 
The Stellantis Ecosystem
Stellantis Parks
Stellantis will work with cities to create the 'Inverse Gas Stations' called Stellantis Parks. These parks will be spaces for vehicles, people and nature to come together and recharge. The parks will be created for completely sustainable operation with the help of Stellantis Energy Trees. ​​​​​​​
The Model E
In accordance with our research and discovery, we wanted to create an electric vehicle that would eliminate planned obsolescence, be 'hackable' or customizable by anyone, and simple enough that it is modular. A paradigm shift that we have not seen yet with EVs, something the Ford Model T brought for gasoline vehicles when it was introduced.
The Modular I
The Model E is an extremely modular vehicle. The front wheels can completely detach when parked, and transform into micromobility last-mile vehicles; The Modular I!
Stellantis Energy Trees
Stellantis, Energy Providers and Cities will work together to create Energy Trees that are sources of renewable energy that will vary based on geography and climate. In Los Angeles, we leveraged the sun create Solar Energy Trees.
Local Business Support
Stellantis in 2035 is a steward of local social mobility and economic sustainability by helping local businesses to set up small shacks in their Stellantis Parks. In turn, this will help the parks enhance and engage communities with local cultures.
Universal Mobility Device
People can access and control all the different forms of public and private mobility offered by Stellantis GLOBALLY no matter which city they're in, through the Stellantis Universal Mobility Keys.
The Final Video: A Solarpunk Future
Deep Research: The Background
Extensive research was conducted over a 5-week phase which included STEEPX analysis, SWOT Analysis, Consumer Archetype identification and creation, Affinity Mapping, Blue Ocean and ERRC Strategy and Future Wheels creation.
60 Trends and 60 Opportunities were identified under Social, Technological, Economic, Environmental, Political and X factors.
SWOT Analysis
Finding unexplored spaces in the market through in-depth SWOT Analyses of direct and indirect competitors.
Consumer Archetypes
Created 20+ consumer archetypes categorized based on the Innovation Adoption Bell Curve model. We also came up with 200 opportunities in total for all these archetypes.
Blue Ocean & ERRC Strategies
Using the SWOT Analysis we conducted, we were able to find new, unexplored areas of the market using the Blue Ocean Strategy model and the ERRC (Eliminate, Reduce, Raise and Create) Matrices.
Affinity Mapping
Grouping all our opportunities into different themes/values.
Futurecasting: Future Wheel Method
Exploring Possible, Probable and Plausible futures for Stellantis.
Brand Strategy and Design: Global Stewardship
Brand Positioning Statement
Solarpunk Communities in Circular Economies
Stellantis envisions the future way of living by creating circular, wasteless ecosystems that work collaboratively with built to last transportation; Bringing people, local communities, and nature, closer together through mobility and spaces of solace.
Brand Attributes
Collective Mobility, Communities of Solace, Planned Sustenance, Unique Intimacy, Locally Enhanced and Synergetic Biomimicry.

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